Marketing management Essay Example | Topics and Well Written Essays - 2500 words

Marketing management - Essay ExampleThis section of the pper discusses plnning swear out of the mrketing strtegy nd defines the fctors tht influence its efficiency.Plnning process is n initil stge of mrketing strtegy for ny orgniztion tht helps to shpe objectives nd gols of firm s well s to produce the principl policies nd plns for chieving those gols. During the plnning process it is normlly defined the nture of the business the orgniztion is to comply which in turn hs gret bering on the kind of economic nd humn orgniztion it needs to possess. Gols nd objectives re usully set within time frmework. Strtegy entils mtching the compnys ctivities to its resource cpbility. There is little point in trying to tke dvntge of some new opportunity if the resources needed re not vilble or cnnot be mde vilble. n orgniztion must formulte strtegy during the plnning process of mrketing strtegy within the boundries of the resources tht re likely to be mde vilble. This is fundmentl considertion tht must be ddressed when formulting the pln. Strtegy is lso to do with the mtching of the ctivities of compny to the purlieu in which it opertes. Since the environment is continully chnging, strtegic decisions necessrily involve coping with chnge. The extent nd speed of environmentl chnge go away vry nd the pce t which strtegy must chnge will necessrily vry too.s it ws lredy mentioned, there re lot of fctors tht need to be considered in the plnning process of n orgniztion tht ffect mrketing strtegy of the compny. These fctors re described in bellow nd re the reflection of stges of the plnning process of n orgniztion.This whole step is to ssure tht the key stkeholders understnd the plnning process nd re committed to it. Importnt